- Home
- Growth Stories
- PDX Restoration
PDX Restoration
- Restoration
- Portland, OR
- 11 pages built
A Portland water damage restoration company losing emergency calls at exactly the moment homeowners panicked. Flooding is a middle-of-the-night, phone-in-hand emergency, and almost nothing on the old site was built for that moment.
Restoration
From "is this legit?" to "they're on the way in 60 minutes".
The Challenge
What Was Costing Calls
- The emergency number was buried in the footer with no sticky call button on mobile, which is where roughly three quarters of flood calls come from.
- Zero insurance trust. There was no "we bill insurance directly" messaging, so customers assumed they would be left to fight the claim alone.
- No service area proof. The site ranked for Portland only and missed Beaverton, Hillsboro and Lake Oswego searches entirely.
Our Solution
What We Built and Ran
Every change below maps to one of the problems above. Nothing was added because it looked good in a mockup.
2-tap Sticky Call System
An orange sticky header plus a floating call bar on mobile, visible across 100% of scroll depth. Built so panic becomes a phone call in two taps.
Six Service Area Pages
Portland, Beaverton, Milwaukie, Hillsboro, Sellwood and Lake Oswego, each with its own flood risk notes, response times and local proof.
Insurance Direct Billing
Above-the-fold messaging with IICRC certified, bills insurance directly, and licensed and bonded trust badges.
Before and after Proof Wall
A real job gallery covering water extraction, dry-out timelines and mould prevention steps.
Results
What Changed
We report honestly. Where we have hard numbers we show them, and where the gain is qualitative we say so rather than inventing a percentage.
Technologies Used
The Stack
- WordPress
- Elementor
- Google Business Profile
- Google Analytics
- Google Search Console
- RankMath
- Lead Automation
In Their Words
What PDX Restoration Said
The site finally sounds like what we actually do. People call already knowing we bill their insurance directly, so the conversation starts halfway down the road instead of at the beginning.
Your Turn
Ready to Become Our Next Success Story?
We'll map this exact playbook to your trade and your service area in a free 30-minute call. No pitch, just the teardown for your city.